Custom software development is the designing of software applications for a specific user or group of users within an organization. Such software is designed to specifically address these users’ needs better than more traditional and widespread off-the-shelf software can. Custom software is typically created just for these specific users by a third-party or in-house group of developers and is not packaged for resale.
The biggest benefit of custom software is that it provides features that off-the-shelf software doesn’t. Designing an application with your organization’s needs in mind typically leads to an increased level of productivity once the solution is implemented.